I faced a challenge.
I have a new cool product, I have a new B2B customer, they want to pilot it.
All good, right?
Wrong!
My product is piece of SW, there's nothing sexy in getting into a large meeting room, projecting the screen and start talking about the value, feature, capabilities blah blah. Complete turn off, to an atmosphere of cool-fresh-innovative product.
So.... I started thinking.
And as an active e-commerce person, I remembered that whenever I want to buy something, I google/YouTube it, and I many times I bounced into "unboxing [product name]" clips.... So I checked about it.
Unboxing is an amazing ongoing trend. It was started in Yahoo, in 2006 with unboxing of Nokia phone :-)
Millions of videos, tons of views, large populations consume this content. When you act in global company like I do, you should check the local trends and ride on it. I've checked how popular this concept in the territory I was active, and it was bingo!
(Tip: google it and you will find few surveys per country about popularity of this trend there)
Now what?!
It felt like this is IT.
I deep dived into unboxing concept, and started to crack the questions:
What makes an unboxing clip so good?
What makes an unboxing of a product so good?
What makes a product, an unboxing worthy? (Thanks Seinfeld)
How companies align with it, what good companies do different?
Next post will try to answer it shortly :-)
Post a comment or contact me for any question, will be very happy to help!
Dror